Finders Keepers

Finders Keepers is a sustainable fashion brand that seeks to redefine the way fashion is perceived, blending vibrancy, playfulness, and innovation. As my final major project at university, this brand allowed me to push creative boundaries and showcase my growth as a designer. The project was an exploration of incorporating a variety of processes and techniques, such as lino-cutting, screen-printing, bookbinding, and risograph printing, to bring a tactile, hands-on element to the design. These techniques not only added depth and texture to the brand’s identity but also reflected the sustainable ethos at its core. Aimed at Gen Z, the design challenges traditional notions of fashion while engaging a new generation of conscious consumers. This project helped me refine my skills in visual storytelling and brand strategy, resulting in an identity that feels dynamic, youthful, and forward-thinking. The final outcome is a reflection of my journey as a designer — evolving, confident, and ready to make an impact!