Welcome!
I’m a graphic designer specialising in logo, brand, and packaging design, with expertise in creating impactful print and digital materials. From memorable logos and cohesive branding systems to eye-catching packaging, I collaborate closely with clients to bring their vision to life. My work also includes print materials like brochures and business cards, as well as digital assets for websites and social media. You can see a full breakdown of what I offer on my services page.
My journey began at Arts University Plymouth, where I spent 3 years honing my craft as a designer and graduated with first-class honours in 2023. After University, I jumped into the world of freelancing and discovered my passion for helping brands tell their stories through thoughtful, creative design.
I also started a role at a local charity called Young Devon where I spent the year expanding my knowledge, exploring digital and promotional design in a Design and Communications role.
Since then, I've continued on my freelance journey and started a design role at The Range, developing key skills in packaging and brand design. You can read more about my work experience in the section below.
Outside of work, I’m a bit of a foodie and love trying out new recipes (or failing spectacularly at them). When I’m not at my desk, you’ll probably find me exploring local coffee shops, sketching ideas in my notebook, going for a countryside walk to clear my head and enjoying some hobby photography. These moments fuel my creativity and keep me inspired!
About Zoe Designs
Education and Work Experience
July 2021 - Present
Freelance Graphic Designer
Zoe Designs
As a freelance graphic designer, I work closely with clients to create custom visual solutions, including branding, print collateral, digital graphics, and web designs. I manage all aspects of the design process from concept to execution, ensuring high-quality deliverables that align with client goals and brand identities. My role involves collaborating with clients, meeting deadlines, and adapting to diverse design needs, while maintaining a keen eye for detail and creative problem-solving.
May 2024 - Present
Mid-Weight Graphic Designer
The Range
Throughout my role at The Range, I specialised in creating visually compelling and strategically aligned designs for packaging, branding, and communications. I worked on a variety of projects, conceptualising and executing brand identities, packaging designs, and marketing materials, ensuring consistency across all visual touchpoints. My responsibilities included collaborating with cross-functional teams to develop innovative design solutions, managing client expectations, and meeting deadlines, all while delivering high-quality designs that effectively communicated brand messages and engaged target audiences.
August 2023 - April 2024
Design and Communications
Young Devon
As the sole member of the design team for part of my internship at Young Devon, I independently managed all aspects of design for both digital and print materials. I created engaging web and social media content, as well as designing leaflets, brochures, signage, and merchandise. I played a key role in campaigns like Run Devon and Operation Elf, where I was responsible for conceptualising, designing, and delivering creative assets that supported the organisation’s objectives. My role involved maintaining brand consistency, meeting deadlines, and collaborating with various departments to ensure the success of each campaign.
July 2023
Graphic Design Placement
Studio.Felt
During my two-week placement at Studio.Felt, I supported the design team in creating innovative visual solutions for various client projects. I assisted with digital design tasks, and contributed to brainstorming and concept development. I gained hands-on experience in a fast-paced studio environment, collaborating closely with senior designers to deliver high-quality work while adhering to client briefs and deadlines. This placement allowed me to enhance my design skills and broaden my understanding of the design process from concept to execution.
October 2020- July 2023
BA Hons Graphic Communication
Arts University Plymouth
Graduated with First Class Honours in a three-year undergraduate degree focused on graphic design principles, communication strategies, and visual storytelling. The course provided a solid foundation in various design techniques, including digital and print design, branding, and user experience, alongside opportunities for hands-on projects and industry collaboration.