Cub & Cozy

Cub & Cozy, a kids textiles brand bursting with warmth for little ones who cherish the great outdoors. Designing the logo and brand assets for Cub & Cozy was an exciting challenge, capturing the essence of a kids' textile brand that radiates warmth and celebrates a love for the great outdoors. The goal was to create a visual identity that felt playful and inviting while maintaining a sense of comfort and coziness. A key challenge was balancing the adventurous spirit of the brand with a soft, nurturing tone that resonated with parents and children alike. Through careful consideration of typography, color palette, and illustrative elements, the final design embodies the joy of outdoor exploration while evoking the snug, comforting embrace of childhood. The result is a charming, memorable brand identity that perfectly reflects Cub & Cozy’s mission to wrap little adventurers in warmth and style.